Longchamp Store in Las Rozas Village

Location: Las Rozas Village Shopping Center, Madrid, Spain

Status: Completed

Built Area: 220 m2

Year: 2025

The new Longchamp store at Las Rozas Village Shopping Center in Madrid was developed as a retail interior where brand identity, technical precision and environmental performance had to be carefully aligned. The project began with a site visit in March, followed by three months of project development, permit coordination and construction management, leading to the opening of the store in June.

Located within one of Madrid’s main open-air shopping destinations, the store occupies a compact retail unit with a strong visual presence from the pedestrian street. The façade acts as a threshold between the public space of the shopping village and the interior world of the brand. Its large glazed opening, framed by the existing architectural envelope, allows the interior lighting, material palette and product displays to become part of the exterior experience, establishing a clear and direct relationship with the visitor.

The role of 4×30 focused on the executive architecture, the technical development of the project, the management of permits and the coordination of the construction process. The intervention required translating an international retail concept into a precise built reality, ensuring consistency with Longchamp’s visual language while adapting the project to local regulations, site conditions and construction constraints.

Inside, the space is organized through a clear linear sequence. The entrance opens onto a central circulation axis, framed by display walls, product tables and perimeter shelving. This arrangement allows customers to move intuitively through the store while maintaining a continuous visual connection with the full depth of the interior. The plan combines openness and density: the products are highly visible, yet the space remains calm, ordered and easy to read.

Materiality plays an important role in establishing this balance. The interior combines light-toned wall finishes, timber-effect flooring, integrated millwork and carefully positioned display elements. The result is a warm and precise atmosphere, where the architectural background supports the presence of the products without competing with them. The millwork elements contribute to the identity of the store through craftsmanship, proportion and detail, while also providing the flexibility required for a changing retail environment.

Lighting was one of the central aspects of the project. The ceiling integrates a combination of technical track lighting, recessed luminaires and suspended circular elements, creating a layered lighting strategy adapted to both general ambience and product display. This approach allows the store to maintain a bright and welcoming atmosphere while controlling glare, intensity and energy demand. The lighting system was developed in collaboration with Viabizzuno, ensuring that visual comfort, brand expression and efficiency were addressed as part of the same architectural strategy.

One of the main challenges was meeting high sustainability standards without compromising the brand identity. In retail interiors, energy use is often driven by lighting, air conditioning and the operational demands of continuous use. For this reason, the project placed particular emphasis on efficient climate control and a carefully coordinated lighting design. The collaboration with the lighting manufacturer and the MEP team made it possible to achieve a low-energy retail environment, with annual energy consumption below 140 kWh/m²/year.

The construction process required close coordination between the brand requirements, the general contractor, the millwork contractor and the technical teams. The compressed timeline, from project development to opening, demanded continuous control over documentation, execution quality and site decisions. Each element, from services integration to furniture installation, had to be resolved with precision to ensure that the final space remained coherent, durable and operationally efficient.

The completed store reflects an approach to retail architecture based on continuity, technical clarity and responsible performance. Rather than treating sustainability as an added layer, the project integrates it into the ordinary decisions of construction: efficient systems, controlled lighting, coordinated detailing and durable materials. Within the commercial setting of Las Rozas Village, the Longchamp store becomes a compact example of how executive architecture can support brand identity while improving environmental performance and construction quality.

Executive architect: 4×30

Collaborators: Alfredo Urdániz

MEP design: Atei Consultores

Structural design: N/A

General Contractor: Poulton SL

Millwork: Intrapresa

Lighting: Viabizzuno